Appleton was seeking to elevate their digital assets with a bright, playful, and energetic look & feel. We needed to tap into natural moments of sharing drinks with people you love to be around, while ensuring all assets would translate beautifully for viewing experiences on mobile screens and across a variety of placements: social, website, email, etc. Zombie also brought a series of social-first executions to the table to heighten interactions with viewers and move the needle on consideration for their target audience.
